Do’s and don’ts for coffee shop Wi-Fi addicts

by Becca Brotman on September 2, 2010

I feel as if my laptop has become a part of me…a third arm if you will. It rides along with me in the passenger seat and is hidden if I have to leave it alone. Usually it is not left alone but dragged into every single coffee shop with free Wi-Fi.

Oh free Wi-Fi is by far one of today’s greatest inventions. I cannot imagine a world where you have to rely on your home’s Wi-Fi.  Some people complain that coffee shop bloggers spend too much time taking up valuable space at the local Starbucks. I would disagree but I do feel that those who bring their laptops to neighborhood coffee spots need to follow some sort of guidelines.  I have created a set of do’s and don’ts for today’s coffee shop Wi-Fi user:

•    Do buy coffee. If you are planning on staying for a day, purchase one per hour. You don’t want to be that guy who takes up a company’s valuable retail space, especially if you are in a family owned coffee shop. For Starbucks, this is less stringent. Since they are corporate, I doubt the people who work there care if you never buy a drink, but for your own American consumerism – at least buy one.

•    Don’t forget you are in a coffee shop. I know you are engrossed in the world of your laptop, however, you may look a little crazy if you’re chuckling out loud. Try to keep cackling or scratching to a minimum.

•    Do get up once in a while…the computer is not the only thing in this world. Take a minute to stretch and take your eyes off the screen to look around. I’m sure the clientele changes every hour (unless everyone is a Wi-Fi hungry vampire like yourself).

•    Don’t play your music or watch videos without headphones. Even if it is for “just a second,” I promise you, everyone is annoyed they are just pretending not to notice.

•    Do understand that most people go to coffee shops to be social. Someone may strike up a conversation (gasp). Here are some guidelines just in case:
o    Keep your cool
o    Take a breath
o    They do not understand the importance of this blog on Baby Panda’s
o    Smile and make a quick comment on what you are doing
o    Put your headphones back on

Follow these guidelines to be the best Wi-Fi user ever to grace a coffee shop. I promise people will appreciate it, and you can enjoy the benefits of caffeine and free Wi-Fi.

So everyone’s heard the saying – “What happens in Vegas stays in Vegas.”  Usually this is a good thing, but in my case it was not! My partner Rebekah and I recently flew out to Las Vegas last week to handle the press for MAGIC with our good friend and publicist, Kathleen.

For those of you who are not familiar with MAGIC, it’s the world’s largest fashion event hosting global buyers and sellers of men, women and children’s apparel, footwear, and accessories. It was such an amazing experience to see new trends surface and develop into what will be seen on the consumer for Spring/Summer 2011.

The best part of the trip was that I had the opportunity to see the fashion community connect, catch a glimpse of diverse trends coming together, meet some really cool people, AND get to hang/work with Rebekah and Kathleen.

Now back to why the popular saying wasn’t in my favor…

Right before our plane was about to take off back to LA, I noticed my pretty little purple BlackBerry was M.I.A. I freaked out and ran off the plane, searching gate C25 like a madwoman – no luck! I hurried back to my seat and discussed my next plan of action with Rebekah (who had recently experienced losing her iPhone two days prior at MAGIC – but thankfully it was returned safe and sound by a good Samaritan).

The first thing that came to mind was to hit the “assistance” button to see if the flight attendant could make an announcement. Unfortunately due to our state of disarray and panic, we hit the button during the emergency demonstration. The flight attendant came over with her oxygen mask partially covering her mouth and kindly asked – “Is this an emergency?” Still in a state of panic, I turned to Rebekah and asked, “Is this an emergency?” We said  “No, sorry!!” and then took in a backlash of dirty looks from the passengers. To make a long story short, the flight attendant kindly made an announcement asking people to look under their seats. Still…no luck. I ended up notifying Southwest Airlines and they were extremely helpful and nice. *I would strongly recommend Southwest Airlines – the customer service alone is a huge plus in my book!

Overall, MAGIC was a huge success and I had a fabulous time  – minus my phone debacle. I never noticed how much I depend on my phone every second of the day and literally feel lost without it. I’ve finally come to the realization that my poor little BlackBerry is still floating around in Vegas – but hey…things could always be worse!

Social Media as the Backbone for Great PR

August 16, 2010

I didn’t want to get a twitter. In fact I made fun of people who used twitter and other social media outlets. It just seemed fake and useless. What could a girl such as myself gain from being linked to a constant stream of status updates? I stopped updating my Facebook or caring that my [...]

Read the full article →

Sometimes we do get lucky: how PR, branding and event marketing can go right

August 11, 2010

In the world of PR, seldom are the opportunities to create a celebrity endorsement for a client WITHOUT a little begging, scheming, and schmoozing. However, sometimes those golden endorsements will fall straight into the lap of PR people without anyone lifting a finger. This is what we in “PR land” live for. Your client has [...]

Read the full article →

Inspire, Encourage, Succeed – SGC founder Rebekah Iliff provides insight on today’s PR world on CBS radio show, “2 Minutes & More”

August 6, 2010

Rebekah was recently featured as a guest on “2 Minutes & More” with Betsy Berkhemer and Renee Fraser KFWB NEWS TALK 980. On the show, Rebekah explains how the Internet has become the great equalizer for small companies to be able to compete with large companies. She goes on to profile specific examples of how SGC [...]

Read the full article →

Why Businesses Should Strive for Happy Hour Results

August 3, 2010

The economy is down and the job hunt for many has commenced into a stomach-churning hurdle of setbacks.  So what does a smart girl do?  Instead of cutting out four- dollar lattes in the A.M, why not check out happy hour  at the Edison and have a 35-cent martini with your cheeseburger. So I have [...]

Read the full article →

ANNOUNCING: MALAIKA FOR LIFE founder Kristen Kenney granted Miami Hero award

July 29, 2010

Media Contact: Kristen Tischhauser, SGC Kristen@SmartGirlsConsulting.com Phone: 773-655-7706 FOR IMMEDIATE RELEASE: MALAIKA FOR LIFE founder Kristen Kenney granted Miami Hero award Presented by Ocean Drive and The Limited Dadeland, Kristen Kenney will co-host shopping event and fashion show along with NYC designer Jodi Arnold in celebration of the award Miami, FL (July 29, 2010, 2010) [...]

Read the full article →

Reasons why your online content may not be spreading…

July 28, 2010

You may have very important content to spread across the Web – what you you do with it is another story! When creating online content for your product or business, you must ask yourself the following questions: can my content be easily shared, does my website design really represent my brand, is the content focusing [...]

Read the full article →

Facebook for business: groups versus pages

July 21, 2010

By Kristen Tischhauser Smart Girls Consulting (SGC) offers business strategy and marketing communications services for the digital age, and we understand the importance of strategy and positioning, as well as building credibility for our clients’ brand online. As part of our services, we implement social media and search engine marketing planning and management on behalf [...]

Read the full article →

Now playing 24/7 at a mobile indie theatre near you: “Threesome” starring Brad Pitt, Angelina Jolie and YOU, using virtual 3D technology (10% of proceeds from ticket sales go to charity)

July 13, 2010

By: Rebekah Iliff, founder and principal, SGC Charity, mobile, virtual, connection, crowdsourcing, indie, art, local, organic, curated, 24/7, apps….. As I browsed through Trendwatching’s latest INNOVATION INSANITYreport  (which I highly recommend you subscribe to BTW), these words seemed to come up quite a bit, creating a pattern that I believe will continue to blur the [...]

Read the full article →