Writing a press release is by no means rocket science. Some might even call it an art. It definitely requires some know how and practice and above all, writing skills and creativity. Still, we all make mistakes. The following are “The 8 Most Common Press Release Writing Mistakes” by Eric at DirJournal.com:
1. A boring headline
2. A misleading headline
3. Hype instead of facts
4. Lifeless quotes
5. Too much jargon
6. Ignoring SEO basics
7. Grammar errors
8. Rambling on for too long.
Pretty straight forward and self explanatory right? CLICK HERE if you’d like to read more.
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