Eyetrack III posted some interesting findings from eye tracking studies in 2009. Remember that year? I personally didn’t stumble upon them until now and thought there must be tons of others out there like me who haven’t had an opportunity to read the study. I highly recommending clicking here and reading it in full, but the following is a summary by Darren Rowse at ProBlogger:
- “Dominant headlines most often draw the eye first upon entering the page”
- “Smaller type encourages focused viewing behavior…. larger type promotes lighter scanning”
- “a headline has less than a second of a site visitor’s attention”
- “For headlines — especially longer ones — it would appear that the first couple of words need to be real attention-grabbers”
- “Navigation placed at the top of a homepage performed best”
- “Shorter paragraphs performed better in Eyetrack III research than longer ones.”
- “We found that ads in the top and left portions of a homepage received the most eye fixations”
- “Size matters. Bigger ads had a better chance of being seen”
- “Close proximity to popular editorial content really helped ads get seen”
- “the bigger the image, the more time people took to look at it.”
- “Our research also shows that clean, clear faces in images attract more eye fixations on homepages”
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