How To Be A Successful Executive On Twitter

There was a time when the only way you could learn anything about a CEO of a company was through the occasional article in the newspaper or report on television. Thanks to the shorter lines of communication through the Internet, or more specifically, thanks to Twitter, the average person can follow a number of executives to gain a glimpse into their lives. Heck, you might just find that CEOs are human after all!

But with this comes the challenge for executives to be able to know what should and shouldn’t be said. Essentially, anything they tweet can be seen as an extension of their brand. This is why it’s crucial that they measure twice and tweet once. A lot of the proper etiquette, so to speak, that applies to Twitter is fairly intuitive–especially if you’re an executive. There are a few things, however, that require some mentioning or reminding.

Bruce Philp, the CEO of GWP Brand Engineering and author of BrandCowboy.com, recently posted an interesting article on the “5 Habits of Successful Executives on Twitter.” The following are the 5 habits he discusses and provides examples of:

1. They are their brand’s conscience

2. They don’t sell–They share

3. They are real human beings

4. They write well

5. They commit

Click here to read the full article.