Whether you’re a publicist drafting a press release or a business owner creating website content, you MUST use keywords in order to increase online presence. With BusinessWire’s free keyword tool suggestions, you will be provided with a plethora of resources to help you optimize your search, generate new ideas, gauge the relative popularity of different keywords among searchers or even just learn some new words.
BusinessWire suggests two types of tools. The first, Keyword Generation Tools, gives you ideas and statistics based on keywords you input. Below are the recommendations:
• Wordtracker’s Free Keyword Suggestion Tool is the granddaddy of online keyword tools, where usage is simple. Just enter a keyword and click the button. You’ll receive the top 100 related keywords in order of search volume. For even more numbers surrounding these results, you can also try SEOBook’s free keyword tool (registration required), which borrows suggestions from Wordtracker.
• Wordstream’s Free Keyword tool lets you put in more than one keyword at once, which will allow you to more easily gauge popularity of different terms. Most importantly, it will provide you with a full list of matching keywords via e-mail rather than limiting results to the first 100. Wordstream also provides Keyword Niche Finder, which aims to give you segmented result sets for niche keywords based on a single keyword that you enter.
• Google’s AdWords Keyword Tool pulls recommendations and data directly from Google. As the name suggests, this tool is designed to help Google AdWords advertisers and tends to show you very broad keywords with the most search activity by default. You could also supplement your research with Google Trends for even more data. For example, when searching keywords for SGC’s client, AuDNet, Inc. (a nationwide network of licensed audiologists dedicated to providing expert, professional hearing and balance care), I searched “find audiologist” and “hearing loss”. Here are the results:
The second type, Quirky Keyword Tools, helps you look at related words in different ways and may even give you a few ideas. The following tools can help you spot trends and relationships among all the words floating around the web.
• SEOMoz’s Popular Searches tool simply displays popular searches and topics from Google, Yahoo, Technorati, Amazon, eBay and elsewhere. All of this data is available scattered around the web, but it’s great to have it in one place.
• Quintura is designed as a visual search engine aid. The site shows related keywords in a tag cloud style design when you perform a search. Each keyword is clickable and leads you on a web search, making it both a helpful general research tool and keyword visualizer.
• VisualThesaurus is not entirely free, but you can perform a few searches before the app starts asking for your credit card information. The clean display and comprehensive depth really make it stand out.
• Soovle grabs the search auto-complete results from various popular websites and displays them all in one place. As opposed to the Popular Searches tool, which tells you what’s hot now, Soovle can be a novel way to find out what searches related to the keyword you enter are the most popular in the long term among many searchers.
After experimenting with these keyword tool recommendations, you will soon find what suits you best, and be on your way to crafting successful online content!
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