How to Write An Effective Press Release

May 31, 2010

BusinessWire, a press release distribution service we at SGC swear by, recently looked into some of their most successful and highly effective press releases to determine what traits they all had across the board. The following are the seven traits BusinessWire found to be necessary for an effective press release: 87% of releases included at [...]

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AuDNet Preferred Provider Community Member Launches Campaign to Give Away 1,000 Hearing Protection Devices

May 27, 2010

LOS ANGELES–(BUSINESS WIRE)–AuDNet, Inc.’s Preferred Provider Community member, Dr. Gregory Frazer, will spearhead a campaign to educate consumers about noise induced hearing loss (NIHL), while arming them with tools for prevention. The campaign will launch June 1, 2010 and will continue through Labor Day weekend. The free hearing protection devices, provided in conjunction with AuDNet’s [...]

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Testing your organizational effectiveness

May 5, 2010

The past two years have been nothing shy of a monstrous disaster for a many organizations.  Recovering from the economic slump that wreaked havoc on everyone from low-level managers to the C-Suite has not been an easy task.  HOWEVER, the good news is that when organizations are forced to go “lean and mean” it often [...]

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SGC Client Recap Vol. VII

April 28, 2010

We’d like to start off by congratulating Zack Schuler, Founder & CEO of Cal Net Technology Group, for being awarded the Network Professional Association (NPA) Award for Professionalism. The award will be publicly presented during Interop Las Vegas on Wednesday, April 28, 2010, along with a dinner celebration. Read more: Cal Net Technology Group CEO [...]

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Personal Weaknesses vs Derailers

April 23, 2010

At SGC, our general area of focus is business strategy and marketing/communications.  Whether a company is in the “baby stages” (start-up) or is launching a new product line, strategic planning is obviously an important part of the process. HOWEVER, all the planning in the world cannot compensate for a client wrought with resistance to change, [...]

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SGC Client Recap Vol. VI

April 12, 2010

Firstly, we’d like to welcome our newest client, AuDNet, Inc. AuDNeT is a national audiology network focused on building consumer recognition and demand for audiology professionals through their consumer-facing website NowiHear.com. The just launched an education division to benefit consumers and hearing loss specialists and we are very excited to be working with them! CLICK [...]

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The Importance of Connecting with Consumers on Social Networks

April 5, 2010

I would hope that, by now, I wouldn’t have to stress the importance of connecting with your consumers on social networks, but many companies are still behind the times. Wake up people!! Why wouldn’t you want to be where your consumers are? And if you’re wondering why they would ever want to connect with you [...]

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8 Secrets to Success

March 29, 2010

Richard St. John, a successful marketer turned motivational speaker, shared his 8 secrets to success at the world renowned TED Conference. The result of over 500 interviews with successful people, Richard tours the nation sharing these “secrets to success” with high school students. View the 3 minute version of the presentation below:       [...]

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Lessons in Social Media for Small Businesses

March 22, 2010

Mark Hayward, a small business owner, recently sat down and shared “30 Valuable Lessons Learned Using Social Media for Small Business” at ProBlogger. Below are the lessons that he learned over a course of 3 years: 1. Location is dead. We have now fully entered into the Interaction Economy. 2. It does not pay to [...]

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