SGC Client Recap

December 17, 2009

Since we spend so much time working with our clients and are pretty proud of all their accomplishments, we thought we’d start a bi-weekly “SGC Client Recap” to share with others what some of our clients (and SGC) have been up to!
Sexual Recovery Institute (SRI)

With Tiger Woods out in the open about his numerous affairs, [...]

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The Evolution of Print

December 10, 2009

So it turns out that print has finally decided to fully evolve into the digital arena.  According to Cynopsis Digital, some of the publishing giants including Time Inc., Conde Nast, Hearst Corp. and News Corp. have officially announced their venture into digital publishing.  This not only includes web publications but also e-readers, phones and other [...]

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Google’s Real-Time Search Launches

December 7, 2009

It’s finally here: Google has launched it’s real-time search capabilities and we’re pretty excited! This means that when you run a search on Google, it is going to be streaming results from Twitter, Yahoo! Answers, news sources, etc. If you find that you go to Google now and can’t seem to access the feature it’s [...]

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Socialnomics Or, Why Social Media Matters

November 30, 2009

Erik Qualman, the author of Socialnomics, created the following video that includes examples of several companies that have seen high ROI through their social media efforts.

CLICK HERE to read more on social media ROI examples at Qualman’s blog.

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Why Email Marketing is Still Alive

November 24, 2009

Darren Rowse is an expert blogger.  In fact, he earns a six figure income just from blogging.  One of the tools he finds to be most important in maintaining readership is email marketing.  In the following interview with Rowse, he explains why email marketing is important along with a few other useful tips about blogging.  [...]

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10 Consumer Trends to Watch Out for in 2010

November 19, 2009

Rather than bore you about 2009 and the economy, I want to take a moment and tell you how excited I am for 2010.  I feel hopeful that it will be a better year for everyone–including businesses.  And what better way to look forward to the next year than reading up on consumer trends? Ok, [...]

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Number of Tweets Per Day

November 16, 2009

While skimming through the PR 2.0 blog today I came across the following graphic and thought it was worthy of sharing.  If you ever wondered how many tweets there are per day, it’s an average of 27.3 million per day according to a data report from Pingdom.

I wonder what percentage of those tweets are just [...]

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Goodbye text … Hello video!

November 12, 2009

We’ve all heard about the “death of the newspaper,” but what about the death of text … period? It’s too far of a stretch, of course, but there is no ignoring the fact that video has taken over.  This comes as no surprise given the fact that sites like WSJ.com or CNN.com rely on advertising [...]

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Don’t Abandon Your Facebook Group

November 10, 2009

Although this might seem like common sense, I thought I should still bring it to your attention (JUST in case).  Let’s say, hypothetically, you started a Facebook Group for your company/business/whatever and decided, “Hey, Groups kiiiind of suck. I think I’m going to switch to a FAN PAGE.” Well, be sure to either a) remain [...]

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The Road is Wide & Open for Facebook

November 6, 2009

It comes as no surprise anymore when you hear about upcoming changes or new features from the Big Three (Myspace, Facebook & Twitter).  This time it’s Facebook with its’ announcement of a road map they will be providing their developers with soon that will change Facebook forever–well, at least until they come up with new [...]

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