Pricing
SGC specializes in brand positioning and launch plans for startups and small businesses; industry positioning for entrepreneurs; and online content management across all major communication channels. From writing a press release headline that will place you at the top of the search engines and get your brand in front of key bloggers and online media, to positioning a CEO as a thought leader in their target industry, SGC looks at the “big picture” then recommends a plan that will work for your corporate or personal brand both now and in the future.
Packages & Pricing
LEVEL ONE PACKAGES:
Brand Development: $4500-$6500 project fee
This package includes industry positioning, market analysis, competitive analysis, corporate identity design, website design and content development.
Social Media Launch: $1800 one-time strategy and set-up fee; $750/month management fee
This package is a “retainer based” pricing structure, and we require a 3 month commitment beyond the set-up phase for maximum ROI. During this phase, a social media marketing and public relations plan is created, and SGC begins positioning the company in the target industry through various efforts including press release distribution, blogger pitching, digitial publications/e-zine pitching and social network outreach. We guarantee placement on at least 3 top digital distribution channels including Yahoo! Finance, Google, Bing, MSNBC, Reuters, USA Today, Businessweek Exchange, Investor’s Business Daily, Markewatch, WSJ, Media Bistro, Cynopsis Digital, Hollywood Reporter, and PR-Insider.
Traditional + Social Media Launch: $3200 one-time strategy and set-up fee; $1500/month management fee (same as above but add traditional media pitching –print and broadcast–to local press outlets and national online press outlets)
LEVEL TWO PACKAGES:
Social Media Press Release Strategy, Writing, and Distribution: $600 + newswire fee. This package includes target industry research, keyword competitive analysis, press release writing, newswire distribution to target industry, pitching to 10 bloggers/digital publication editors, and follow-up report. We guarantee placement on at least three top digital distribution channels including Yahoo! Finance, Google, Bing, MSNBC, Reuters, USA Today, Businessweek, Investor’s Business Daily, Markewatch, WSJ, Media Bistro, Cynopsis Digital, Hollywood Reporter, and PR-Insider.
Blog Development & Content Management: $750 one-time project fee, $350/month content writing & management fee. This package is a great option for busy CEOs or entrepreneurs who need to have an opinion in their industry, but need a partner to initiate content development and generate timely blog posts. SGC works with you to develop a blog strategy, then we design, launch, and maintain all content.
Social Media Development & Content Management: $1500 one-time project fee, $500/month content writing & management fee. This package includes the Blog Development & Content Management fee PLUS 3 key social network profile development and content management (LinkedIn, Twitter, Facebook, You Tube, etc).
Email Marketing Campaigns: $750 one-time strategy and set up fee, $250/per campaign + service fee. This package includes an assessment of specific marketing campaign needs and a 6 month strategy that will enhance relationships with customers, key stakeholder groups, prospects, and leads. Each campaign includes 500-750 word copy, distribution, and reporting.
CONSULTING RATES:
Consulting: $150/hr., $500 ½ day strategy session (4 hrs), $750 full day strategy session (7 hrs)
Wondering where to start? Perhaps you just need some feedback or strategic input? SGC is available for hourly, ½ day, and full day strategy sessions that empower brands and entrepreneurs to gain a clear understanding of what needs to be done. Clients will receive a follow up report with recommendations based on the strategy session.
