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SGC founder and principal Rebekah Iliff was recently featured as a guest on “2 Minutes & More” with Betsy Berkhemer and Renee Fraser KFWB NEWS TALK 980. CLICK HERE to hear Rebekah’s CBS radio interview providing insight on today’s PR world.

At its most basic sense, social media is a shift in how people discover, read and share news, information and content. Essentially it is the “democratization” of information, transforming consumers to opinion leaders and publishers.

Social Media allows people to connect online and form important relationships. Businesses can gain mindshare with customers through outfacing social media messages, while also gathering important feedback directly from their target audience.