I came across an article today titled “2010: The Year Marketing Dies …” and immediately did a double take. What? Dies?! That can’t happen, I thought. What would I do? But melodrama aside, I was intrigued. The article was actually published on the Forrester blog so I figured there were going to be some valid and interesting points made. And of course, there were … particularly the following:
Of course, if marketing burns to the ground in 2010, a new and more powerful marketing will rise from the ashes. The role of the new marketer:
- Won’t be simply to focus on outbound messaging but to consult with sales, customer service, and human resources on how the brand must be communicated in every consumer interaction, every tweet, and every touchpoint,
- Won’t be merely to imagine creative messages but to fashion programs that are seamless with the actual product and service experience,
- Won’t be to plan bursts of communication on a yearlong calendar but to respond to and be part of the ever-changing dialog with consumers,
- Won’t be to count friends, page visits, eyeballs, readers, or viewers but to measure changes in consumer attitude and intent,
- Won’t be merely to talk at consumers but to listen and engage one to one,
- Won’t be to build campaigns but relationships,
- Won’t be to create impressions but experiences, and
- Won’t be buy media but to earn it.
Now this made a lot more sense. I mean, after all, isn’t this what every social media marketer or “guru” was preaching and talking about in 2009? As always, though, it takes some time for things to fully materialize and catch on to a wider audience. I don’t know if I would say that marketing is going to “die,” per se, but it will undoubtedly shed some of it’s old skin and be transformed in 2010. I’m personally looking forward to it!
CLICK HERE to read the full article.
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